We Mean Business – A new flavor for the WSB

On April 1st, the Wisconsin School of Business (WSB) and Babcock Dairy Plant launched the official ice cream flavor of the WSB; We Mean Business: Together Forward.

The ice cream, We mean Business; a vanilla ice cream with chocolate coated salted caramel, white chocolate chips and a marshmallow swirl, is the tasty creation of senior accounting major Niki Seaberg (BBA ’15).

Seaberg’s flavor submission was selected from over 200 entries in a  competition held last fall to communicate the WSB’s brand to partners within WSB, the UW campus and the Business Badger Alumni and Friends. The flavor was selected not only for its creativity but how well it embodies the WSB’s school spirit.

The ice cream is available from the Capital Café in Grainger Hall, all campus Daily Scoop shops, and the Babcock Hall Dairy Store.

To see what it’s all about from the WSB click here.

*Available while stock lasts!

Photo courtesy of the Wisconsin School of Business at the University of Wisconsin-Madison.